Case study

Sterilize-It Brand & Packaging

By KarI Y. Snyder, MFA


An innovative ecologically friendly germ eliminating start-up, Sterilize-It, needed communication, marketing, branding and packaging assistance to best secure continued angel investment and start both consumer and commercial sales accounts. I was brought in to assist on various fronts.


- Creative Director
- Graphic Designer
- Packaging Designer
- Lead Writer




- 1 year


- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- MS Suite


Create Business Pitch & Plan

Create brand Strategy

design PacKaging & Promotions


The first step to any brand development is reviewing the target market and the competition. I conducted various point of purchase surveys at both consumer retail and commercial sales venues; developed a complete business plant that included executive summary, product comparisons, chemical technology overview, consumer testing, product insights, target market review, team and five year projections.

Packaging design

Packaging design involves both design and engineering. The base line was the 32 ounce consumer spray unit with extensions that included a 1/2 gallon refill, a 35 count wipes container and a 3 ounce travel sprayer. For the final brand direction, a hot pink metallic was chosen to completely stand out from the competition. For the brand logo, I leveraged a metallic gradient. I kept the package description and text highlights on-point to the needs of the target market of eco-moms. To punch up the technology, I created a droplet logo highlighting the H9O4 chemical formulation.

1st Phase

2nd phase

Line development

Outside of the consumer line, I also developed various packaging and labeling for commercial lines that included medical, restaurant, and janitorial. I also designed various POP displays, sales collateral, and signage.


The revised business plan and pitch secured an additional $560,000 in angel funding

The sales team secured three national sales channels. 

“The amazing combination of Kari’s research, graphic design, business planning and excellent communication skills were invaluable to our firm.”

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