karen Y. Snyder, MFA

Digital Media Executive, Producer, Professor & Consultant

The Managing Director of TYM Studio™, an internship studio, and a Lecturer of Digital Media at the University of Houston, Karen Snyder has over 15 years of experience in developing and creating multi-media projects. She enjoys hunting down problems and solving them by mixing her creative skill-set with technological insights. She has developed and created multi-media, social media, and transmedia projects that involve technology, design, branding, marketing, social media, finance, and business strategy. She has managed and directed teams of up to 35 both in-house and globally distributed.  Karen earned her Master of Fine Arts (MFA) degree in Media Design from Full Sail University and earned the distinction of being valedictorian of her class. Previously, she graduated Summa Cum Laude with a BS in Business Administration from Capella University.  

As KYS REALM, she is the creator of the world’s first transmedia romance series, The Elements Club®. One of only a hand-full of female video game producers focused on the casual game space, she created and launched The Elements Club: Unity Match® video game.

She presented and led panels regarding full-motion video game development, esports, and transmedia at GamesBeat, SXSW, Dreamhack, Comicpalooza and other conferences.  Karen is the co-founder of Kazap Company, a transmedia production studio. In all these endeavors, she is focused on developing transmedia projects that incorporate full-motion video games, video production, and mobile technology.

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EXPERIENCE

Transmedia Producer

the elements club story world, kys realm
  • OmniChannel Marketing
  • Multi-Media Production
  • Entertainment IP

creative Designer

coco eco magazine key realm
  • Branding & Logos
  • Print Collateral
  • Packaging & Displays
  • Advertising Collateral
  • Live Events

interactive designer

cive website, key realm
  • Video Game Producer
  • UX / UI
  • App Development
  • Website Development

motion media

get made shoot, kys realm
  • Producer, Director, Editor
  • Cinematography
  • Live-Streaming
  • Script Writing

marketing director

eco chic app, kys realm
  • Product Introductions
  • Social Media Campaigns
  • Activation Campaigns
  • Live Events

business dev.

kys realm, gamers of houston meeting
  • Business Plans
  • Investor Pitches
  • Presentations

Tools of Choice

REsume

Kazap Studio

Digital Media Marketing Producer & Visual Designer
9 YRS

University of Houston

Digital Media Adjunct Professor
1.5 YR

TYM Studio™

Managing Director & Producer
2 YRS

Capella Solutions

Digital MediaProducer & UI / UX Designer
10 M

Coco Eco Magazine

Creative Director & Business Strategist
3 YRS

Tangerine Pop

Video Game Marketing & Business Strategist
4.5 YRS

Innermation Agency

Co-Founder, Interactive Producer & Strategist
5 YRS

Pure Media & Design Agency

Co-Founder, Creative Director
7 YRS

VIDEO GAME INDUSTRY ADVOCATE

Speaker / Author / Consultant

Education / Certificates

BS, Business Administration
(Summa Cum Laude)

2009

Master of Fine Arts: Digital Communication & Multi-Media
(Valedictorian)

2016

Strengths

STRATEGIC

My mind can simplify complexity and review alternative scenarios to find solutions to problems.

RESPONSIBLE

When I commit to a task, I take on a psychological ownership so that I feel emotionally bound to complete it well and on time.

ACHIEVER

At the end of the day, I must have achieved an objective, otherwise I do not feel that I have accomplished anything.

INDIVIDUAL

I love unleashing the abilities of others by finding out the unique qualities of each person, and then forming them into a productive team.

LEARNER

A life-long learner, I am energized by new subjects, ideas and facts across multiple industries.

CREATIVE

Visualizing and communicating information is a joy for me.

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