karen Y. Snyder, MFA

Digital Media Executive, Producer, Professor & Consultant

The Managing Director of TYM Studio™, an internship training studio, and a Lecturer of Digital Media at the University of Houston, Karen Snyder has over 20 years of experience in developing and creating multi-media projects. She enjoys hunting down problems and solving them by mixing her creative skill-set with technological insights. An advocate for serious games and XR, she is creating and producing various showdowns that allow young talent ways to work with enterprise as they develop serious simulations.

The Creator and Executive Producer of the Healthcare Games Showdown™, she created an internship event for college students to produce video games for healthcare for companies such as Texas Children’s Hospital, AT&T Business, and Mount Sinai Abilities Research Center.

The Creator and Executive Producer of the XR Showdown™, this event involves young talent working on enterprise VR/AR/MR projects and is presented by ExxonMobil.

She has managed and directed teams of up to 90 both in-house and globally distributed as they develop and create multi-media, social media, and transmedia projects that involve technology, design, branding, marketing, social media, finance, and business strategy.  Karen earned her Master of Fine Arts (MFA) degree in Media Design from Full Sail University and earned the distinction of being valedictorian of her class. Previously, she graduated Summa Cum Laude with a BS in Business Administration from Capella University.

As KYS REALM, she is the creator of the transmedia series, The Elements Club®. One of only a hand-full of female video game producers focused on the casual game space, she created and launched The Elements Club: Unity Match® video game.

She presented and led panels regarding full-motion video game development, esports, and transmedia at GamesBeat, SXSW, Dreamhack, Comicpalooza and other conferences.  In all these endeavors, she is focused on developing transmedia projects that incorporate full-motion video games, video production, and mobile technology.

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EXPERIENCE

Transmedia Producer

the elements club story world, kys realm
  • OmniChannel Marketing
  • Multi-Media Production
  • Entertainment IP

creative Designer

coco eco magazine key realm
  • Branding & Logos
  • Print Collateral
  • Packaging & Displays
  • Advertising Collateral
  • Live Events

interactive designer

cive website, key realm
  • Video Game Producer
  • UX / UI
  • App Development
  • Website Development

motion media

get made shoot, kys realm
  • Producer, Director, Editor
  • Cinematography
  • Live-Streaming
  • Script Writing

marketing director

eco chic app, kys realm
  • Product Introductions
  • Social Media Campaigns
  • Activation Campaigns
  • Live Events

business dev.

kys realm, gamers of houston meeting
  • Business Plans
  • Investor Pitches
  • Presentations

Tools of Choice

REsume

TYM Studio™

Managing Director & Executive Producer
4 YRS

Kazap Studio

Digital Media Marketing Producer & Visual Designer
10 YRS

University of Houston

Professor of Digital Media
5 YRS

Capella Solutions

Digital MediaProducer & UI / UX Designer
10 M

Coco Eco Magazine

Creative Director & Business Strategist
3 YRS

Tangerine Pop

Video Game Marketing & Business Strategist
4.5 YRS

Innermation Agency

Co-Founder, Interactive Producer & Strategist
5 YRS

Pure Media & Design Agency

Co-Founder, Creative Director
7 YRS

VIDEO GAME INDUSTRY ADVOCATE

Speaker / Author / Consultant

Education / Certificates

BS, Business Administration
(Summa Cum Laude)

2009

Master of Fine Arts: Digital Communication & Multi-Media
(Valedictorian)

2016

Strengths

STRATEGIC

My mind can simplify complexity and review alternative scenarios to find solutions to problems.

RESPONSIBLE

When I commit to a task, I take on a psychological ownership so that I feel emotionally bound to complete it well and on time.

ACHIEVER

At the end of the day, I must have achieved an objective, otherwise I do not feel that I have accomplished anything.

INDIVIDUAL

I love unleashing the abilities of others by finding out the unique qualities of each person, and then forming them into a productive team.

LEARNER

A life-long learner, I am energized by new subjects, ideas and facts across multiple industries.

CREATIVE

Visualizing and communicating information is a joy for me.

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