By KarI Y. Snyder, MFA
As the Marketing Lead and Instructional Designer for Odysee, I sought to organize creative flow and set brand structure for the company which had been operating with a disorganized start-up mentality. I set about developing an extensive set of brand guidelines to explain all aspects of the Odysee.com's identity and how the team could communicate in various situations. Plus, I designed a showcase of materials with various print and digital communications.
- Graphic Design
- Art Director
- Dejan Brkic, Illustrator
- One month
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
“Kari has been an outstanding leader both on a personal and professional level. She has not only exhibited excellent organizational skills, but also creative problem-solving skills with limited resources.”