Case study

Odysee Brand Guide

By KarI Y. Snyder, MFA

THE PROBLEM

As the Marketing Lead and Instructional Designer for Odysee, I sought to organize creative flow and set brand structure for the company which had been operating with a disorganized start-up mentality. I set about developing an extensive set of brand guidelines to explain all aspects of the Odysee.com's identity and how the team could communicate in various situations. Plus, I designed a showcase of materials with various print and digital communications.

MY ROLE

- Graphic Design
- Writer
- Art Director

TEAM 

- Dejan Brkic, Illustrator

DURATION

- One month

TOOLS

- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Monday.com
- Blender

OBJECTIVES

Create Brand GuideLines

Refine Art Direction

Refine Communcation Startegy

THE RESULTS

The CEO as well as the marketing and development teams were thrilled at having an organized workflow (via Monday.com) as well as solid guide to prevent further internal mis-communcation and discord over design direction between team members.

“Kari has been an outstanding leader both on a personal and professional level. She has not only exhibited excellent organizational skills, but also creative problem-solving skills with limited resources.”

Jasmin Kosubek, Odysee  Community Lead for Germany
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