By KarI Y. Snyder, MFA
Considered one of the top ecological events promoting innovative green products, technologies, and companies, Opportunity Green sought to redesign its sales presentation to better capture the attention of corporate sponsors.
- Creative Director
- Graphic Designer
- Karen Solomon, Writer
- One Month
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
The original design suffered on several fronts. Low-resolution images, too many font styles, lack of design consistency, lack of white space and breathing room, and lack of hierarchy all combined into a visual clutter. In addition, colors were not all brand colors, photos lacked professional re-touching and lack of context to what was written. All in all, it was a messy design that did not empower the brand.
The new design featured a clean, open and well-defined layout. All additional graphs or icons featured the correct band colors. Images were chosen that were high-resolution and that emphasized whatever was being spoken about. Sponsorship packages were re-grouped and organized to provide a clear understanding of options to the viewer.