By KarI Y. Snyder, MFA

THE PROBLEM

An innovative industrial waste company sought to launch a new environmental product that makes concrete out of sludge waste. How to brand this new innovation without going down the route of "environmental" grunge green with tacky leaf icons? After conducting a round of competitor and industry research, I sought to position the company by making sledge into gold...

MY ROLE

- Graphic Design
- Web site Design & Build
- Illustration

TEAM

-Myself

DURATION

- One month

TOOLS

- Adobe InDesign
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere
- Webflow

OBJECTIVES

Create Brand ID & Logo

Design & Build a website

Create Marketing Materials

THE SOLUTION

The industrial waste industry is not known for out-of-the-box branding.

Outside of creating a logo and brand identity, I designed and created a website, two infographics, a poster, various isometric illustrations (a mix of custom work and stock), and reedited and rebranded his promo video.

Outside of creating a logo and brand identity, I designed and created a website, two infographics, a poster, various isometric illustrations (a mix of custom work and stock), and reedited and rebranded his promo video.

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